3 Jobs in Alpharetta, GA
Naylor, LLC is Hiring a Digital Marketing Specialist Near Alpharetta, GA
Naylor Association Solutions is a dynamic, industry-leading organization dedicated to building stronger associations by delivering a combination of member engagement and revenue-generating solutions. Our integrated solutions span all major functional areas, including publishing and communications, trade shows and events, software and web development solutions, e-learning solutions, and association advising services.
The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns to drive traffic, engagement, and conversions across various digital channels to promote all Naylor Association Solutions projects. They will leverage a mix of paid, owned, and earned media tactics, including SEM and display advertising.
Responsibilities:- Develop and implement digital marketing strategies aligned with project objectives and target audience preferences.
- Create, update, and optimize web-based media kits.
- Execute paid media campaigns across platforms like Google Ads and programmatic advertising networks.
- Monitor campaign performance metrics, including click-through rates, conversion rates, and return on ad spend.
- Conduct A/B testing and optimization to improve campaign performance and efficiency.
- Manage digital advertising budgets and allocations to maximize ROI.
- Collaborate with cross-functional teams to integrate digital marketing tactics with overall marketing initiatives.
- Stay updated on digital marketing trends, tools, and best practices.
- Embrace the opportunity to pioneer in a new role and drive positive change within the digital marketing function, proactively identifying and solving issues as they arise.
- Bachelors degree in marketing, communications, or related field.
- Proven experience in digital marketing campaign management and optimization.
- Strong understanding of digital advertising platforms and tactics, including SEM and display advertising.
- Proficiency in digital analytics tools such as Google Analytics or similar platforms.
- Experience with A/B testing and optimization techniques.
- Excellent communication and collaboration skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Detail-oriented with strong organizational skills.
Naylor Association Solutions is an equal opportunity employer and is committed to hiring a diverse workforce.
Job Summary
Full Time
$67k-83k (estimate)
04/27/2024
05/15/2024
naylorinc.com
INDUSTRIAL, GA
50 - 100
1966
LINDA NAYLOR
$10M - $50M
Print & Book Publishing
Related Companies
The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Digital Marketing Specialist job description and responsibilities
Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.
12/15/2021: Cheyenne, WY
Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile.
01/26/2022: Davenport, IA
Digital marketing specialist primarily oversees all marketing departments and operations, ensuring to convey the message of the brand.
02/09/2022: Newark, NJ
A digital marketing specialist needs to set budgets for digital marketing campaigns. Provide digital channel performance analytics, digital analytics expertise, tagging support and performance reporting dashboards.
02/23/2022: Albuquerque, NM
They help enhance the marketing side by generating leads and boosting online sales through search engine optimization techniques and PPC advertising.
01/31/2022: Pueblo, CO
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Digital Marketing Specialist jobs
Learn Digital Marketing Essentials.
12/23/2021: Portland, OR
Build Social Media Marketing Skills.
03/02/2022: Syracuse, NY
Learn How Email Marketing Works.
12/17/2021: Mesa, AZ
Stay Updated on the Latest Digital Marketing Trends.
03/08/2022: Shreveport, LA
Allocate Budget for Digital Advertising.
02/20/2022: Kennewick, WA
Step 3: View the best colleges and universities for Digital Marketing Specialist.
